Kurzbeschreibung:

In [i]Brand from the Inside,[/i] Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from [i]inside[/i] the business-ensuring consistent authenticity, substance, and voice [i]throughout[/i] the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.